Whether yours is a small business, a multinational conglomerate, a government department, or local authority, you can bank on two things: a lot of your information will be geographically referenced, and the more information you have, the harder it becomes to manage and interpret. It is a fact that up to 70% of all information in circulation possesses a common denominator: geography. In this case, GIS is important to you because it helps you make decisions based upon geographical information. Unlike any other type of information handling tool, GIS can understand the concept of location.
Consider, for example, a system which enables its user to combine and manipulate demographic, lifestyle, and other customer-related data to quite literally pinpoint areas of untapped business opportunity.
GIS has taken off in a big way over the past two decades. Moving from the realms of academic research, the technology was first harnessed to the needs of large, information-hungry organizations such as local authorities, environmental agencies, emergency services, and utilities providers.
More recently, GIS has leapfrogged onto the back of advances in desktop computing to find applications in every conceivable area of business activity. And it is here that the logic of GIS is impeccable, given that competitive advantage is ultimately about delivering the right product or service to the right place at the right time.
World-wide figures for GIS investment speak for themselves. Global revenues from GIS software sales alone are growing at an annual rate in excess of 13% and topped the $1.3 billion mark by 1997, according to research company
To learn more about how GIS can benefit your business, please contact us.